How to explain your visual identity to mere mortals

september-1st-doodle-do-not-translate-5078286822539264-hp.0Changing your visual identity can be tough. Trying to explain your rationale for choosing a particular typeface or colour to everyone from the CEO to the office cat is even harder.

So take a leaf out of one of the worlds largest companies, who have done a great job of explaining it to the likes of us in this blog post.