Spherical interactive video projection
The trouble with flat screens is that everyone’s got one. Even interactive screens generally cause a yawn these days. So how can you draw an audience to the stand when it is physically impossible to bring your product to the show, such as a global communications network?
The answer – a very clever bit of technology devised by a great bunch of people called Pufferfish, who have not only managed to work out how to project onto the inside of a 400mm sphere, but make it sensitive to multiple touch as well.
By working with the client, the hardware developers and content producers, we were able to produce an exhibit that drew the crowds and allowed the stand personnel to explain their offer in detail.